Marketing Director

Benefact HRMS, Inc. | 05/2012 - 12/2018

• Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.
• Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.
• Select products or accessories to be displayed at trade or special production shows.
• Recommend modifications to products, packaging, production processes, or other characteristics to improve the environmental soundness or sustainability of products.
• Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.
• Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.
• Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
• Develop pricing strategies, balancing firm objectives and customer satisfaction.
• Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
• Initiate market research studies or analyze their findings.
• Develop business cases for environmental marketing strategies.
• Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
• Advise business or other groups on local, national, or international factors affecting the buying or selling of products or services.
• Conduct economic or commercial surveys to identify potential markets for products or services.
• Integrate environmental information into product or company marketing strategies, policies, or activities.
• Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.
• Consult with buying personnel to gain advice regarding environmentally sound or sustainable products.
• Compile lists describing product or service offerings.
• Direct and coordinate activities involving sales of manufactured products, services, commodities, real estate or other subjects of sale.
• Resolve customer complaints regarding sales and service.
• Direct, coordinate, and review activities in sales and service accounting and record-keeping, and in receiving and shipping operations.
• Plan and direct staffing, training, and performance evaluations to develop and control sales and service programs.
• Assess marketing potential of new and existing store locations, considering statistics and expenditures.
• Represent company at trade association meetings to promote products.
• Prepare budgets and approve budget expenditures.
• Oversee regional and local sales managers and their staffs.
• Confer with potential customers regarding equipment needs and advise customers on types of equipment to purchase.
• Review operational records and reports to project sales and determine profitability.
• Advise dealers and distributors on policies and operating procedures to ensure functional effectiveness of business.
• Monitor customer preferences to determine focus of sales efforts.
• Determine price schedules and discount rates.
• Direct clerical staff to keep records of export correspondence, bid requests, and credit collections, and to maintain current information on tariffs, licenses, and restrictions.
• Confer or consult with department heads to plan advertising services and to secure information on equipment and customer specifications.
• Answer clients' questions about the purposes and details of financial plans and strategies.Meet with clients' other advisors, such as attorneys, accountants, trust officers, or investment bankers, to fully understand clients' financial goals and circumstances.
• Meet with clients' other advisors, such as attorneys, accountants, trust officers, or investment bankers, to fully understand clients' financial goals and circumstances.
• Open accounts for clients and disburse funds from accounts to creditors as agent for clients.
• Prepare or interpret for clients information such as investment performance reports, financial document summaries, or income projections.
• Analyze financial information obtained from clients to determine strategies for meeting clients' financial objectives.
• Review clients' accounts and plans regularly to determine whether life changes, economic changes, environmental concerns, or financial performance indicate a need for plan reassessment.
• Inform clients about tax benefits, government rebates, or other financial benefits of alternative fuel vehicle purchases or energy efficient home construction, improvements, or remodeling.
• Monitor financial market trends to ensure that client plans are responsive.
• Contact clients periodically to determine any changes in their financial status.
• Interview clients to determine their current income, expenses, insurance coverage, tax status, financial objectives, risk tolerance, or other information needed to develop a financial plan.
• Devise debt liquidation plans that include payoff priorities and timelines.
• Implement financial planning recommendations or refer clients to someone who can assist them with plan implementation.
• Explain to clients the personal financial advisor's responsibilities and the types of services to be provided.
• Guide clients in the gathering of information, such as bank account records, income tax returns, life and disability insurance records, pension plans, or wills.
• Manage client portfolios, keeping client plans up-to-date.
• Recommend to clients strategies in cash management, insurance coverage, investment planning, or other areas to help them achieve their financial goals.
• Recommend environmentally responsible investments, such as cleantech, alternative energy, or conservation technologies, companies, or funds.
• Investigate available investment opportunities to determine compatibility with client financial plans.
• Recruit and maintain client bases.
• Conduct seminars or workshops on financial planning topics, such as retirement planning, estate planning, or the evaluation of severance packages.
• Recommend financial products, such as stocks, bonds, mutual funds, or insurance.
• Sold HRMS software platform to businesses & increased revenue by 35% cold calling and marketing automation. Identified new business opportunities via market research. Managed a team of 4, boosting productivity by 20% through sales training.
• Led multi-channel marketing campaigns (Facebook, LlinkedIn, Google) increasing lead generation by 40%. Enhanced online presence with SEO, SEM, SMM, SMO, PPC, and media buying
• Improved client retention by 25% through strong relationships. Closed high-value contracts, driving significant revenue growth
• Boosted web traffic by 50% with content marketing strategies. Achieved 30% open rate and 10% click-through rate in email campaigns. Refined strategies through campaign metric analysis. Exceeded quarterly sales targets by 20%.
• Maintained a robust sales pipeline with networking and cold calling and sold media ad space to other businesses
• Booked appointments and delivered product presentations to prospective clients virtually, in person, and over phone.
• Managed team and contributed to developing sales materials and promotional campaigns in collaboration for brand awareness
• Called and met with key accounts with primary industries being restaurant, medical, health, beauty and automotive.